May 20, 2025
PLUS - weird psychological barriers popping up at checkout are hurting conversion.
Craft Ventures is laying off staff and a co-founder is stepping back. If you're running marketing at a startup, this news should have your full attention.
Not trying to be the biggest agency in the room, just the smartest one.
It's a baton race. Ads pass the user off to the page.
Be better.
Spend your budget acquiring customers that churn less
Advertise more expensive products - that's it
How many times can I repeat the word "ads" in a title?
The rate of progress is bending upwards a little too much
And the one setting to stop the bleeding.
Product research, review reading, and decision making is exhausting. Shopping is harder than it looks
I felt....seen by my GPT.
Notifications as a channel, without app development.
time is the biggest constraint. templates give you time back
Bet ya didn't think of these.
Beware of these random "enhancements"
The simplest, most convenient way to track your nutrition
AI can make a human 100x more productive. That human is who you're competing with.
You can clone any expert and put him or her into your pocket.
An omniscient, infinitely patient tutor that adapts to your confusion and frustration.
New customers are more incremental, grow your business faster
Use Hunch to chain together different AI services that work together autonomously
A custom GPT that's better than any food tracking app - for free.
Without qualifying messaging, you're wasting money on poor quality leads.
Centralize and visualize any cut with Google Looker studio. Templates and video tutorial inside.
Gross ROAS doesn't mean a damn thing. Quick formulas for breakeven ROAS and Net ROAS.
You have to test to grow your Google campaigns - use automation to make it efficient.
Go big enough or go home.
You're suffering from what you've created. You alone have the power to fix it.
Sharpen your team's focus, grow metrics faster, work less.
The timing of your SMS + Email marketing is as important as the message
How to give yourself a compass for finding SQLs.
How Rick Rubin's book "The Creative Act" can unblock you.
Or any partner, for that matter.
Imagine having a boring, rambling conversation with someone. Now imagine reading it.
You don't need to be Nostradamus to look into this crystal ball.
Reddit has everything, if you know how to find it - and fast
A 2024 creative workflow to create full-blown video ads that resonate
Record once, passively explain forever.
Remember tracing paper in art class? It's like that but on steroids.
Access ad repositories with Youtube Leaderboard, TikTok Creative Center, and more
1 checkbox to make targeting more accurate, improve ROAS.
Extract platform data and automate reporting with tools for faster visibility. Ensure your data includes identifiers to indicate specifics - and use Magicbrief to inspire iteration.
Align ahead of time, play less telephone, ultra-specific feedback mechanisms, and AI acceleration
Generative AI is not a panacea - but it's capable of generating quality content if you use it correctly.
Sales this Holiday season have been soft. Minimize excess inventory by looking at historical and future demand signals.
Pay attention to these key indicators in your ad accounts. Formulas and actionable next steps below.
AI isn't replacing us all tomorrow - but it sure can provide a convincing voiceover
Ask better questions, get better answers.
Modern technology makes marketing more efficient, but also more competitive. Adopt a growth marketing mentality to get the most out of your efforts.
When saying no to projects can lead to more results
Take advantage of social media to unearth customer wants, fears, preferences that you can then weave into your marketing for better ROI.
You were too smart for the nigerian prince and password phishing - but this is next level
ChatGPT will force Google to change or die
Changing your value props unlocks more buyers. Avoid pigeon-holing your product and take advantage of "creative-as-targeting" dynamics.
If you've never thought about growth loops - you have untapped upside.
Meta is trying to productize design services within the meta ads UI.
Tout why your prices are justified. Spin it as a pro.
Ever feel like Google is forcing you to use Performance Max whether you like it or not?
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