Over the years, I’ve written on this very substack about different steps involved in developing good advertising.
First, you have to know your audience and generate messaging and scripts.
1-hour Persona: Mine Reddit for Customer Insights
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April 5, 2023
How to use ChatGPT Mega-Prompts to Expedite Persona Research and Creative Strategy
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April 13, 2023
Then, at some point, you need to generate voiceovers.
Tool of the Day: Near Perfect Voiceovers for Any Use Case - ElevenLabs Speech Synthesis
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July 19, 2023
Eventually, you’ll need to launch the ads and report back on how they’re doing.
Build this dashboard to measure your best hooking, highest converting ads
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January 3, 2024
Over the course of the last 4 years, I’ve been tinkering with different tools and workflows to generate the highest quality research, insights, scripts, audio, video, and data visualization playbooks with the lowest possible effort / investment.
Today, I use a variety basket of tools including:
- Gigabrain
- ChatGPT
- Midjourney
- Elevenlabs
- Adveronix
- Google data studio
to power the creative in all of my client’s accounts.
Today, I’m putting it all together in a 19-slide deck and giving it to you for free. So you too can create ads that speak specifically to someone with a problem that your offering can solve.
There are 5 modules:
- Customer persona
- Concepting, scripting, storyboarding
- Collecting media
- Assembly
- Launch
Within, you’ll find templates and video tutorials for how to:
- mine reddit for customer insights
- generate a storyboard and script focused on specific painpoints
- source video and images for free
- use voice AI to generate an ad read in any gender and accent that is indistinguishable from the real thing
- assemble it all together in a video editor
- set up reporting so you know how your ads perform
If you’ve followed the steps, you should have a 30-second video ad that converts and drives bottom-line profitability.
And if not, you can email me and let me know what you would improve!
Without further ado, you can get the whole thing here.
I’m beta testing this to see if it’s valuable, so please email or comment letting me know if it was informative.
As always, share this with your team, your friends, your dog, anyone you think that might benefit. Appreciate it.
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