Acquisition - Facebook - Creative Strategy - Google
Platforms
Google - Facebook
Project results
3x
ROAS on Google
9x
Increase in email signups
Situation
After a controversy with their top influencer where the influencer destroyed the reputation of the company, nursing shoe startup needed to drive growth via ads
Challenge & Approach
Take over from previous agency. Launch Google ads, recover FB advertising performance, furnish reporting, set creative strategy
Improve traffic quality
broaden keyword portfolio to include functional benefit keywords
create and scale smart shopping
collect more customer data - create lookalike audiences for prospecting
Improve messaging
prioritize feature / benefit callouts, UGC, and testimonial messaging to drive ad engagement and lead capture through klaviyo email capture