Double ROI for BALA Footwear

After a controversy with their top influencer where the influencer destroyed the reputation of the company, nursing shoe startup needed to drive growth via ads

• Take over from previous agency. Launch Google ads, recover FB advertising performance, furnish reporting, set creative strategy
• Improve traffic quality
• broaden keyword portfolio to include functional benefit keywords
• create and scale smart shopping
• collect more customer data - create lookalike audiences for prospecting
• Improve messaging
• prioritize feature / benefit callouts, UGC, and testimonial messaging to drive ad engagement and lead capture through klaviyo email capture