Double ROI for BALA Footwear

Double ROI for BALA Footwear

Acquisition - Facebook - Creative Strategy - Google
Google - Facebook
Double ROI for BALA Footwear

Project results


ROAS on Google


Increase in email signups


After a controversy with their top influencer where the influencer destroyed the reputation of the company, nursing shoe startup needed to drive growth via ads

Challenge & Approach

  • Take over from previous agency. Launch Google ads, recover FB advertising performance, furnish reporting, set creative strategy
  • Improve traffic quality
  • broaden keyword portfolio to include functional benefit keywords
  • create and scale smart shopping
  • collect more customer data - create lookalike audiences for prospecting
  • Improve messaging
  • prioritize feature / benefit callouts, UGC, and testimonial messaging to drive ad engagement and lead capture through klaviyo email capture



  • Doubled ROAS from 1x to 2.2x
  • 2x CTR
  • 1.5x conv. rate


  • 3.2x ROAS through shopping + nonbrand search
  • 9x increase in weekly email acquisition

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