6.5x Increase in Leads for Seven Starling - a PPD Therapy Solution
Services
Acquisition - Facebook - Creative Strategy - Search
Platforms
Google - Facebook
Project results
6x
Increase in leads
82%
Decrease in CPA
Situation
Postpartum therapy startup needs to dramatically slash cost per lead to elongate runway
Challenge & Approach
- Refine paid search to become more efficient. Test into scaling on facebook
- Pair symptom and informational search keywords with in-market audiences related to new motherhood
Results
- 6.5x increase in lead volume
- 82% decrease in lead CPA
