Enterprise financial planning platform coming out of stealth mode adds their first inbound channels to their sales and marketing mix.
Challenge & Approach
Leverage Linkedin to identify high-value prospects & facebook to retarget them with lead magnets
Generate demand by identifying biggest pain points and missed opportunities that our target personas (CFO, CEO, VP Finance) suffered from in financial planning processes and leveraging them in prospecting ads.
Construct persona specific Linkedin campaigns leveraging title, industry, seniority, and company size attributes to reach financial decision makers at series A-B companies to drive top of funnel leads via website traffic and linkedin lead ads.
Lead volume surges with a very healthy 13% lead / click rate on Linkedin
Total average lead CPA of $55, with improvement towards $33 CPA over a month of optimization
Integrate leads directly with hubspot CRM to facilitate smooth handoff to sales team