2.2x Growth in DTC Sales - +2.9x increase in ROAS

2.2x Growth in DTC Sales - +2.9x increase in ROAS

Services
Social ads - creative strategy - UGC
Platforms
Facebook - Instagram
2.2x Growth in DTC Sales - +2.9x increase in ROAS

Project results

2x

YoY DTC Sales

3x

increase in ROAS

Situation

Collagen brand’s DTC channel battling rising CAC and decreasing sales in face of increasing retail outlet cannibalization, creative fatigue, iOS privacy changes

Challenge & Approach

Win new incremental customers, increase messaging variety, refresh creative in channel.

  • Build out full-funnel prospecting, retargeting, retention campaigns. 
  • Increase creative testing throughput by utilizing messaging frameworks to address customer painpoints and desires - leveraging UGC heavily to increase ad engagement and site purchase.
  • Increase diversity in ads - leaning into new collagen flavours, new UGC models, honing in on benefits related to hair, skin, nails.

Results

  • 2.2x increase in attributable YoY DTC sales
  • 2.9x increase in ROAS
  • +7% increase in new customers while holding CAC flat

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