+73% new listings acquired YoY for Airbnb
Services
Acquisition - Automation - Keyword Research - LP Testing
Platforms
Google
Project results
73%
Increase in listings
18%
Decrease in CAC
Situation
+73% new listings acquired YoY for Airbnb
Challenge & Approach
- Supply in key markets globally are being outpaced by guest demand on leading homesharing platform
- Airbnb host team needs to acquire more listings across multiple languages and regions
- Expand paid search keyword portfolio into new potential host personas (ie. empty nesters, professional real estate investors, money motivated homeowners).
- Build out global campaigns in multiple languages - leveraging a combination of localization services, automatic bidding rules, locale based LTV-modifiers, and novel workflow improvements to automate new keyword ideation
Results
- +73% new listings acquired YoY with CPA decrease of 18% - from paid search.
- Represents ~5% of total global airbnb new host growth.
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